15+ years leading engineering teams

Lead an Engineering Org That Ships, Scales, and Lasts

One-on-one coaching for senior engineering leaders, from first-time managers to CTOs. We work on what you're measured by: delivery, retention, and an org that runs without heroics.

Industries where I've led teams:

FintechGamingE-MobilityHealthTechWeb3
Agustin Gonzalez Nicolini - Engineering Leadership Coach

From Haedo to Berlin, One Engineering Team at a Time

I'm Agustin Gonzalez Nicolini. For 15+ years I've built and led multi-disciplinary teams across fintech, gaming, e-mobility, healthtech, and web3 — shipping REST and GraphQL architectures on serverless and containerized cloud-native systems, including a core banking platform.

I advise C-suite and senior engineering leaders on cloud-native systems, DevOps transformation, and security — and I've likely sat through a version of whatever you're facing: the reorg, the audit, the outage review, the budget fight. Whether you're taking a startup through scale-up or restoring delivery discipline in an enterprise org, we build the systems and habits that let your team deliver without you as the bottleneck.

How I Work

Outcomes Over Optics

Every engagement names the result it should produce — delivery speed, retention, uptime — and we check that it did.

Security by Default

Resilience and compliance as design inputs, not afterthoughts — a habit from years of PCI-DSS, SOC 2, and ISO 27001 work.

Direct, Kind Feedback

You'll hear what I actually think, specifically and early. That candor is most of the value.

Practice Over Theory

I only teach what I've run in production with real teams — no borrowed frameworks.

My Coaching Philosophy

Three pillars behind every engagement — and what each one changes for your team

Growth through Clarity

Clear goals, working feedback loops, and OKRs that tie each person's growth to business results — so your team knows exactly what winning looks like this quarter.

Empowerment through Systems

DevOps/GitOps workflows, DORA metrics, and decision frameworks that let your team move fast without waiting on you.

Leadership through Empathy

Psychological safety, deliberate mentoring, and a culture people choose to stay in. Retention is a leadership outcome, not an HR metric.

Coaching Services

Three formats. Pick by the problem you have, not the title you hold.

Executive Leadership Coaching

CTO & VP Level

For leaders accountable to boards and founders: an org design that scales, stakeholders who trust you, and decisions you can defend under pressure.

Stakeholder influence & C-suite communication
Organization design & scaling strategies
Technology roadmap alignment with business goals
Board presentations & executive presence
Vendor management & strategic partnerships

Format

Bi-weekly 60-minute sessions

Best for

CTOs, VPs, and senior engineering executives

Most Popular

Team & Manager Coaching

Manager & Director Level

For managers whose teams should be shipping more than they are: better delivery numbers, healthier rituals, and calmer on-call weeks.

DORA metrics & deployment velocity optimization
Team rituals, retrospectives & continuous improvement
Hiring, leveling & performance frameworks
Incident readiness & on-call culture
DevOps/GitOps workflows & trunk-based development

Format

Weekly or bi-weekly 45-minute sessions

Best for

Engineering managers, directors, and team leads

Career Transition Coaching

IC to Manager & Beyond

For engineers and managers moving up a level: land the role, then grow into it faster than you would alone.

IC → Manager: First-time leadership transitions
Manager → Director: Scaling impact through others
Director → VP: Strategic thinking & executive presence
Career clarity & personal brand development
Interview prep for leadership roles

Format

8-12 week programs with weekly check-ins

Best for

Engineers and managers at career inflection points

Not sure which format fits your situation?

Numbers I Stand Behind

Results from teams I've led as an operator — the same playbooks we'll work from

40%
Cloud Cost Reduction

FinOps discipline plus hard-nosed vendor negotiations — money back into the roadmap

99.99%
System Uptime

Multi-region failover and DR/HA playbooks, built so a bad day in one region stays invisible to users

Faster Releases

Trunk-based development, CI/CD, and GitOps — releasing became routine, not an event

75%
Reduced Lead Time

A multi-account AWS migration with deployments automated end to end

50%
Team Velocity Boost

OKRs paired with DORA metrics, used as working tools rather than dashboards

60%
Faster Onboarding

Standardized processes and documentation a new hire can follow on day one

Experience Timeline

2025-Present

Head of Infrastructure & Security

Confidential (Web3)

Running infrastructure and security end to end for a Web3 platform — the company's name stays confidential for now.

2022-2025

VP of Engineering

JUCR GmbH (EV Charging)

Led the migration to multi-account AWS, unified an architecture spanning 5+ SaaS services, and sustained 99.99% uptime.

2020-2022

Cloud Security Manager

Wildlife Studios (Gaming)

Kept security controls stringent while game teams shipped features at full speed.

2018-2021

DevOps Lead

Ualá (FinTech)

Delivered a core banking system on a fully serverless architecture, with PCI-DSS compliance and security hardening throughout.

2014-2018

Infrastructure & Security Lead

Bdev (HealthTech)

Migrated on-premise infrastructure to AWS and implemented SOC 2 and ISO 27001 compliance.

Typical Engagements

Three composite sketches — not client quotes — showing the problems leaders bring me and how the work tends to unfold

Senior Engineering Manager

FinTech scale-up

The first call was about messy deploys. Within six months the pipeline was boring — in the best way — but the more useful work was getting them out of the middle of every decision their team makes.

First-Time Engineering Manager

E-Commerce Platform

A few months into the role and drowning. Instead of handing over a framework, we rehearsed the conversations they were avoiding — delegation, feedback, saying no — until having them for real felt routine.

VP of Engineering

B2B SaaS Company

One team became four in a year and everything got slower — it usually does. We sketched an org structure early on, then stress-tested and adjusted it over the following quarters as the company kept growing.

Coaching conversations are confidential by default, so named endorsements will only ever appear here with a client's explicit sign-off.

Frequently Asked Questions

Practical answers on fit, format, and how we'd start

What's the Hardest Part of the Job Right Now?

Tell me in a few lines — a stalled team, a rough transition, a decision you keep circling. That's exactly what a first conversation is for.

By submitting, you agree to being contacted about coaching services. Your information is kept confidential.

Response Time

I typically respond within 24 hours. For urgent inquiries, please mention it in your message.

Free Discovery Call

The first 30 minutes are on me: a working session on your situation, not a sales pitch. If I'm not the right coach for the problem, I'll say so.

Agustin Gonzalez Nicolini

Coaching for engineering leaders, from someone who has held the pager.

Based in Berlin, from Haedo • Coaching globally

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